"日日是好日" - Every Day is A Good Day 

"日日是好日" is a phrase in kanji that is used in Japanese, and it literally translates to "Every day is a good day." It is a traditional expression that has been passed down through generations in Japanese culture and expresses the idea of finding positivity and making the most out of every day, regardless of the circumstances.
This phrase reflects a deep-rooted cultural appreciation for mindfulness and the importance of finding joy in the present moment. It is also a reminder to appreciate the present moment and to look for the good in every situation.
Cultivate gratitude and maintain a positive outlook on life.

What is the occasion for using it? 

In Japan, the phrase "日日是好日" is often written in calligraphy and displayed in homes, offices, and other public spaces as a reminder to maintain a positive outlook on life. It is particularly popular as a decoration during the New Year and other traditional celebrations when people take the time to reflect on their lives and set positive intentions for the future to express well wishes and to encourage the recipient to appreciate each day.

Our Artisan - Youna Matsushita

Youna Matsushita is a talented and unique freedom Japanese calligrapher who has found her own creative voice through her passion for the art form.
Raised in the rural countryside of Yamaguchi Prefecture and spending her childhood on a small island in the Seto Inland Sea, Youna developed a love for nature and the great outdoors. Her introduction to calligraphy came from a friend and was not a formal class, allowing her to express herself freely and openly with the brush.
Her calligraphy is characterized by bold, dynamic brush strokes, a departure from traditional rules and conventions, delicate lines, and a captivating beauty that radiates from each character she writes.
Her background, including her grandfather's painting and her career in architecture, has given her a unique perspective and artistic vision that shines through in her work.
Today, Youna continues to write every day and expresses her love of nature and the sounds around her through her calligraphy.

■  Size: 112.5 cm x 31 cm 

■  Only 1 Exclusive Available

■  Hand-written by Youna Matsushita, freedom Japanese calligrapher

■  Comes with a wooden calligraphy case and an insect-repellent fragrance ball handpicked by the calligrapher. 

■  Hang it directly to a hook